Hey! Want to jump on the üellness lifestyle?
–We've got some friends that have carefully studied the subject.
Their name is Üell, a science-passionate company that has dedicated its efforts to explore the most powerful ingredients of nature and making them available for people.
This entire journey led them to launch their first product —a supplement to boost the human immune system— and to make us part of the process through naming, branding and packaging.
The aim was to create a brand identity able to reflect scientific knowledge through a clean and noticeable grid layout while making it look close and friendly using a lowercase written logotype with rounded characteristics.
Now, as for the packaging, we created a very minimalistic and neutral box that would let the tin can’s vibrant colors pop out and have protagonism.
Project: Naming / Brand identity / Packaging / Art Direction / Photography
Made by invade
